Privacy Policy

Effective Date: April 15, 2026

Last Updated: April 15, 2026

The Bottle Square ("we," "us," or "our") operates www.thebottlesquare.com (the "Site"), powered by Shopify. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have regarding your data.

By visiting our Site or making a purchase, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Information You Provide Directly

When you create an account, place an order, or contact us, we may collect:

  • Full name
  • Date of birth (required for age verification)
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment information (credit/debit card numbers, processed securely via Shopify Payments or third-party processors — we do not store full card numbers)
  • Government-issued ID information collected at the point of delivery for age verification purposes
  • Account credentials (username and encrypted password)
  • Communications you send us via email, chat, or contact forms

1.2 Information Collected Automatically

When you visit our Site, Shopify and our integrated tools automatically collect certain information, including:

  • IP address and approximate geolocation
  • Browser type and version
  • Device type and operating system
  • Pages visited, time spent on pages, and referring URLs
  • Clickstream data and navigation behavior
  • Cookies and similar tracking technologies (see Section 5)

1.3 Information from Third Parties

We may receive information about you from third-party sources, including:

  • Shopify (our e-commerce platform) — order data, payment processing, fraud analysis
  • Shipping carriers (UPS, FedEx) — delivery status and address verification
  • Marketing and analytics providers — aggregate demographic and behavioral data
  • Age verification services — confirmation of legal drinking age compliance


2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 To Process & Fulfill Orders

  • Verify your age and eligibility to purchase alcohol
  • Process payments and prevent fraud
  • Arrange shipping and delivery, including coordination with carriers for adult signature requirements
  • Send order confirmations, shipping updates, and delivery notifications
  • Handle returns, refunds, and customer service inquiries

2.2 To Operate & Improve the Site

  • Maintain and improve Site functionality and performance
  • Understand how customers navigate and use the Site
  • Diagnose technical issues and prevent errors
  • Develop new features, products, and services

2.3 For Marketing & Communications

  • Send promotional emails, newsletters, and product announcements (with your consent)
  • Personalize your shopping experience and product recommendations
  • Conduct surveys and gather customer feedback
  • Retarget you with relevant advertising on third-party platforms (you may opt out)

2.4 For Legal & Compliance Purposes

  • Comply with applicable alcohol regulations, state laws, and federal requirements
  • Maintain age verification records as required by law
  • Respond to legal requests, court orders, and regulatory inquiries
  • Enforce our Terms and Conditions and protect our legal rights

3. How We Share Your Information

We do not sell your personal information. We share your information only in the following limited circumstances:

3.1 Shopify

Our store is built on the Shopify platform. Shopify processes and stores data on our behalf as our e-commerce provider, including order data, payment information, and customer profiles. Shopify's privacy practices are governed by their own Privacy Policy, available at www.shopify.com/legal/privacy.

3.2 Payment Processors

Payment transactions are processed by Shopify Payments and/or third-party processors such as Stripe. These processors receive your payment card information and process transactions in accordance with PCI-DSS standards. We do not retain full payment card numbers on our servers.

3.3 Shipping Carriers

We share your name, address, and order details with carriers such as UPS and FedEx to fulfill and deliver your order. These carriers may also collect a signature and verify ID upon delivery.

3.4 Marketing & Analytics Providers

We may share anonymized or aggregated data with analytics providers (such as Google Analytics) and advertising platforms (such as Meta and Google Ads) to measure the effectiveness of our marketing and improve your experience. These providers may use cookies and tracking technologies governed by their own privacy policies.

3.5 Age Verification Services

We may share limited identity information with third-party age verification providers to comply with applicable alcohol regulations. This data is used solely for verification purposes and is governed by those providers' privacy policies.

3.6 Legal & Regulatory Disclosure

We may disclose your information when required by law, subpoena, court order, or government request, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

3.7 Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site if such a transfer occurs.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Specifically:

  • Order and transaction records are retained for a minimum of 7 years for tax and regulatory compliance.
  • Age verification records may be retained as required by applicable state alcohol regulations.
  • Marketing data is retained until you opt out or request deletion.
  • Account information is retained for the duration of your account and for a reasonable period thereafter.

When data is no longer needed, we delete or anonymize it in accordance with our data retention schedule.

5. Cookies & Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your experience on our Site. These technologies help us remember your preferences, understand how you use the Site, and deliver relevant advertising.

5.1 Types of Cookies We Use

  • Essential cookies: Required for the Site to function, including cart management, login sessions, and checkout processes.
  • Analytics cookies: Help us understand Site traffic and user behavior (e.g., Google Analytics).
  • Marketing cookies: Used to deliver personalized advertising and retargeting on third-party platforms (e.g., Meta Pixel, Google Ads).
  • Preference cookies: Remember your settings and preferences for a better browsing experience.

5.2 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect the functionality of certain parts of our Site, including the shopping cart and checkout.

You may also opt out of interest-based advertising by visiting the Digital Advertising Alliance opt-out page at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.

6. Your Privacy Rights

Depending on your state of residence, you may have the following rights regarding your personal information:

6.1 California Residents (CCPA / CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to Know: Request information about the categories and specific pieces of personal information we have collected about you.
  • Right to Delete: Request deletion of your personal information, subject to certain exceptions.
  • Right to Correct: Request correction of inaccurate personal information.
  • Right to Opt Out of Sale/Sharing: We do not sell personal information. You may opt out of sharing for cross-context behavioral advertising.
  • Right to Limit Use of Sensitive Personal Information: Limit our use of sensitive data such as government ID information.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise your California privacy rights, please contact us at privacy@thebottlesquare.com or submit a request through our Site. We will respond within 45 days of receiving a verifiable consumer request.

6.2 Other U.S. State Residents

Residents of Virginia, Colorado, Connecticut, Texas, and other states with comprehensive privacy laws may have similar rights, including the right to access, correct, delete, and opt out of certain uses of their personal information. Please contact us to exercise these rights.

6.3 All Users

Regardless of your location, you may:

  • Opt out of marketing emails at any time using the unsubscribe link in any email we send.
  • Request access to or deletion of your account information by contacting us directly.
  • Update your account information by logging into your account on our Site.

7. Data Security

We take the security of your personal information seriously. We implement industry-standard security measures including:

  • SSL/TLS encryption for all data transmitted to and from our Site
  • PCI-DSS compliant payment processing through Shopify Payments
  • Access controls limiting employee access to personal data on a need-to-know basis
  • Regular security assessments and monitoring

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you as required by applicable law.

8. Children's Privacy

Our Site is intended solely for users who are 21 years of age or older. We do not knowingly collect personal information from individuals under the age of 21. If you are under 21, please do not use our Site or submit any information to us.

If we become aware that we have inadvertently collected personal information from a person under 21, we will take steps to delete such information as promptly as possible. If you believe we have collected information from a minor, please contact us immediately at privacy@thebottlesquare.com.

9. Third-Party Links

Our Site may contain links to third-party websites, social media platforms, or other services. We are not responsible for the privacy practices of those third parties, and this Privacy Policy does not apply to them. We encourage you to review the privacy policies of any third-party sites you visit.

10. Shopify-Specific Disclosures

Because The Bottle Square operates on the Shopify platform, Shopify acts as a data processor on our behalf. Shopify collects and processes certain data to provide us with e-commerce services, fraud detection, payment processing, and platform analytics. Shopify is compliant with GDPR, CCPA, and other major privacy frameworks.

For more information on how Shopify handles data, please review Shopify's Privacy Policy at www.shopify.com/legal/privacy.

Additionally, certain Shopify apps or integrations we use may collect data independently. We will disclose specific integrations upon request.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or a prominent notice on our Site.

Your continued use of the Site after any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

The Bottle Square

Privacy Inquiries: info@thebottlesquare.com

General Support: info@thebottlesquare.com

Website: www.thebottlesquare.com